The E Myth author, Michael Gerber, recommends you model your business, no matter how small, after a franchise. Establish processes and procedures as if you were going to franchise your business. This will provide organization and create efficiencies for running your business. Group180 Marketing embraces this model and can help you franchise your sales and marketing functions by creating processes and procedures that are done routinely and automatically.
Systematizing your sales and marketing has many advantages for your business: