Measuring the effectiveness of your marketing and advertising is one of the most critical components of a marketing plan, but is one of the least understood and least implemented. Statistics show that, on average, only 50% of a company's marketing and advertising is working at any given time. The key is to know which half is working and which half isn't working. Knowing this will help you spend you dollars where you're getting the highest return.
There are two steps you must take:
Test your marketing/advertising before you spend a lot money
During implementation constantly monitor your results
Group180 Marketing will help you establish testing procedures or will do the testing for you. We will also establish a system for tracking the results from any marketing you do. You can't change and improve it if you don't measure it.
