Group180 Marketing Partners exists to help businesses acquire customers and to cultivate these relationships to create loyal customers. Indifferent customers may buy only once; loyal customers buy for a lifetime. To dominate your marketplace you need loyal customers.
A thorough and complete understanding of your customer is necessary to create loyalty. Before you spend one dime on any tactical marketing we believe you should develop a strategic message. Here's an old and simple, but meaningful saying, "If you want to know why John Smith buys what John Smith buys, you have to see the world through John Smith's eyes". We help our clients get to know their John Smith. If you misunderstand John Smith you'll just be throwing your money away.
We believe that in nearly every industry a huge opportunity exists. Marketing, in general, is done so poorly that few companies can claim to be the obvious choice to do business with in their marketplace. Many companies have what we call a good inside reality, but have difficulty in communicating their strengths to the outside world. It is no longer enough to "get your name out". The average consumer is hit with hundreds of messages each day by companies "getting their name out". It's imperative you do more not just to thrive, but to exist.
Historical marketing trends have led us to the dilemma we now face. The "creative types" have hijacked marketing philosophy. They believe that being funny, weird, loud or using animals and celebrities and doing it repetitively is the only way to sell things. That may indeed win them awards, but do they improve the bottom lines of their clients? Marginally, at best and at a huge cost.
On the other hand Group180 Marketing believes marketing is more science than creativity. We rely on time tested, underlying human behavior principles that never fail. A great ad based on principles will never wear out unlike the Madison Avenue campaigns that constantly have to change, at enormous cost to business owners like you, to remain effective. A focus on results requires you to be able to track results. We are a big believer in "test before you invest" and constantly monitoring results to fine tune your messages.
