How do you find out what your customer is thinking? Ask them. Most businesses don't and fail to leverage this most important of all assets.
"If you want to know why John Smith buys what John Smith buys, you've got to see the world through John Smith's eyes".
What can you learn from your customers?
Why they buy from you (or your competitors)
What products or services they would like to see
How you can improve your service
What frustrates them when buying what you sell
What's important to them
What marketing material would interest them
Their buying process
Do you think you might be able to use some of this information to help your business grow? Customers were once just prospects and think just like them. What you learn from them can be used to attract more customers.
Customer Loyalty
It's very important you understand what your customers like about you and why they continue to buy from you. Retaining a customer is far less expensive than getting new customers not to mention the referrals they can generate for you.
We gather customer information through email or phone surveys and face to face interviews. We also gather information from prospects or those who are currently buying from your competitors.
Deliverables:
Raw survey results
Survey summary
Conclusions - what you need to emphasize to your customers and prospects
