Planning & Strategy

• Competitive Intelligence
• Customer Intelligence
• Marketing Strategy

Marketing Strategy

Too many times businesses dive right into implementation (creating ads, brochures, web sites, etc.) without first having a strategy. This is like jumping into your car, taking off and hoping you get someplace. You will, no doubt, get someplace, but is it the right place and did you get there the most effective way? Group180 Marketing uses a rigorous process to determine how you should present your company, products and services to the marketplace to make your company the obvious choice to do business with. We will create a strategic marketing plan that includes:

1. What you say
2. How you say it
3. Who you say it to
4. When and how often you say it
5. Why you say it

When you have the answers to all of these questions you will be much more successful in the implementation phase of your plan.

What you say

• Determined through customer, competitive and market research
• Addresses customer needs, wants, concerns (customer values)
• Unique selling proposition
• Based on the prospect's decision making process
• Offer relevancy, create credibility
• Separates you from your competition

• Get your prospect's attention
• Interest them to read or listen further
• Educate them about your solution
• Create a next step, an offer or call to action, that's easy for the prospect to take
• Use emotional and intellectual stimuli

• Your target market
• Personas - characterizations of your prospects incorporating demographic and psychographic information

• Driven by the buyer's decision making process
• Repetition - how often is enough?

• Validation of marketing principles